Amazon launches its assault on sport coverage with tennis at Queen’s

by Theguardian

Tennis
• Fever-Tree Championships screened on Amazon Prime Video • US Open, ATP Tour and Premier League will also be shown

Sky’s decision to walk away from tennis next summer after several years covering everything from the salad days of Tim Henman to the rise of Andy Murray, has left a gap in the market which Amazon Prime Video promised on Wednesday to fill by chasing a younger audience brought up in the live-streaming generation.

While Wimbledon looks secure on the BBC for the foreseeable future, Prime begins its pursuit of a younger constituency at Queen’s Club on Monday, when the Fever-Tree Championships bring together the tournament’s strongest ever field.

Related: Amazon buys exclusive UK rights to US Open tennis tournament

Related: Amazon breaks Premier League hold of Sky and BT with Prime streaming deal

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